Data migration and lower TCO are the easy parts. Getting a customer to success, with higher adoption and productivity, is where partners will find opportunity, says Mike Roge...
For the advocate looking to convince executives of the value of an investment in better integrated ERP and e-commerce systems, start by building a list of stakeholders who st...
Reports that Marketo could be up for sale - and rumors of Microsoft’s interest - highlight a unique and time sensitive choice for Redmond on marketing solutions
The Oklahoma City Thunder wanted to take their sales and fan experience from good to great, and they were willing to rethink both CRM and data management to get there
Discover how Tension Corporation transformed its sales and marketing process by integrating CRM and marketing automation for better lead management and efficiency.