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Microsoft rolls out Sales Navigator Enterprise Edition, with CRM sync, team features

by Linda Rosencrance
Contributing Writer, MSDW

LinkedIn has rolled out Sales Navigator Enterprise Edition, the third and "best edition of LinkedIn," for salespeople and the system of engagement for Redmond's customers. Available today, Sales Navigator Enterprise Edition starts at $1,600 per seat per year before volume and multi-year discounts.

The Enterprise Edition joins the Professional Edition of Sales Navigator for individuals, and the Team Edition for groups of salespeople. In addition to the new release, LinkedIn has also added two new features for Team and Enterprise Edition customers: PointDrive and enhanced CRM integrations, according to Doug Camplejohn, head of products for LinkedIn Sales Solutions

To date, logging Sales Navigator activities into CRM systems has been a manual, time-consuming process for users, which is why Microsoft added a new CRM Sync feature to Sales Navigator that includes writeback functionality, to give users that time back, he stated.

"As you take notes, send InMails or even place calls from the Sales Navigator mobile app for iOS and Android, you can now write them as activities to your CRM with a simple mouse click," Camplejohn stated. "For Sales and Operations leaders that want their reps' Sales Navigator activity recorded in the CRM, they now have an easy, authorized way to do it."

Curiously, at launch CRM Sync will only be available in Salesforce; other CRM platforms - like Microsoft's own Dynamics 365 - will be added this year, he stated.

CRM Sync also includes new CRM Widgets to enable users to view LinkedIn Sales Navigator profile details, such as photos, work histories, job titles, and TeamLink shared connections, within CRM systems, including Salesforce and Microsoft Dynamics.

In the near future, other partners, including Oracle, SAP Hybris, Netsuite, ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.