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Marketing Automation news & resources

by Sugeshni Subroyen

As marketers demand data-driven insights to ensure positive CX, marketing technology also continues to evolve and campaigns success is now determined by the resulting data.

by Eamon McCarthy Earls

In the lead-up to Summit North America 2019, Marketing CoPilot founder Marie Wiese shares a preview of marketing automation and strategy topics that will be presented at t...

by Jason Gumpert

The previous model, which counted all contacts regardless of marketing usage, has stymied the product's uptake.