Marketing Automation news & resources

Microsoft Dynamics Partner Roundup: New Releases in Marketing Automation, Distribution, Manufacturing; S&OP AX Win, Master VAR Expands

by Linda Rosencrance
A selection of the latest announcements from the Dynamics partner channel
Customer Engagement Customer Insights - Journeys (Marketing) Distribution Dynamics 365 Dynamics AX Dynamics CRM Dynamics GP Manufacturing Marketing Automation Master VAR Sales & Ops Planning
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Device-Specific Mobile Apps Live On in Latest Microsoft Dynamics CRM Statement of Direction

by Jason Gumpert
Microsoft lays out its three year vision on browsers, devices, social tools, platform and performance
BI and Reporting Customer Engagement Customer Insights - Journeys (Marketing) Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Dynamics CRM Marketing Automation Sales Sales & Marketing Windows 8
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Dynamics Introspective: Can MarketingPilot Help Microsoft Carve Out an Entirely New Opportunity Area for Dynamics CRM?

by Jason Gumpert
MarketingPilot brings Microsoft a range of sophisticated tools for the CMO, but where will it find value with Dynamics CRM?
Customer Engagement Customer Insights - Journeys (Marketing) Dynamics 365 Dynamics CRM Marketing Automation Marketing Resource Mgmt (MRM) MarketingPilot Sales Sales & Marketing
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Microsoft Dynamics CRM Adds Marketing Automation and Planning with MarketingPilot Acquisition

by Jason Gumpert
Microsoft CVP Bob Stutz announces the deal, expects to meet more CMO needs
Customer Engagement Customer Insights - Journeys (Marketing) Customer Relationship Mgmt Dynamics 365 Dynamics CRM Email Management Marketing Automation
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Microsoft Dynamics CRM's Growth, Vision the Focus at eXtremeCRM 2012 Kickoff

by Valerie Miller
A greater focus on breaking down departmental barriers in next two CRM releases
Customer Engagement Customer Insights - Journeys (Marketing) Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Dynamics CRM Marketing Automation SaaS Sales Sales & Marketing Sales & Ops Planning
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SalesFUSION Adds Webinar Campaign Management with FUSIONcast

by Linda Rosencrance
Integrating demand generation webinars from WebEx, GoToWebinar with marketing automation and CRM
Customer Engagement Customer Insights - Journeys (Marketing) Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Automation SaaS Sales Sales & Marketing

ClickDimensions Updates Solution for Microsoft Dynamics CRM with Range of Enhancements

by Linda Rosencrance
Email split testing, profile management, nurture program capabilities added as company grows
Customer Engagement Customer Insights - Journeys (Marketing) Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Automation

How to Fit Push and Pull Marketing, Social Networks and CRM Together

by Linda Rosencrance
Old tactics aren't lost, but new channels change the game
Customer Engagement Customer Insights - Journeys (Marketing) Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Automation Sales Sales & Marketing Social Networks crmug

New Microsoft Dynamics Social CRM White Paper: Can They Deliver Enough Today?

by Jason Gumpert
What are the social technologies and business opportunities should Dynamics CRM customers care about?
Customer Engagement Customer Insights - Journeys (Marketing) Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Dynamics CRM Marketing Automation Sales Sales & Marketing Social CRM social networking
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With Dual Product Strategy, Silverpop Broadens Microsoft Dynamics CRM Presence

by Jason Gumpert
Four months after the CoreMotives acquisition, product managers reflect on the future
Customer Engagement Customer Insights - Journeys (Marketing) Dynamics 365 Dynamics CRM Email Management Marketing Automation SaaS WPC2012

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Mailchimp and Dynamics 365 CRM Integration: Unify Customer Data and Marketing Insights

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Dynamics CRM Mailchimp Integration | Unify Sales & Marketing with Marketing4Dynamics

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Evaluating Marketing Automation Options for Microsoft Dynamics

emfluence
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Downloadable Checklist: Customer Insights-Journeys vs. Marketing Automation

emfluence
A quick checklist to determine whether Customer Insights-Journeys is the right fit for your team.
Customer Engagement Customer Insights - Journeys (Marketing) Dynamics 365 Dynamics CRM Dynamics Marketing Marketing Automation Marketing Resource Mgmt (MRM) Sales & Marketing

Evaluating Microsoft Customer Insights-Journeys: When It Fits and When It Doesn't

emfluence
Is Microsoft Customer Insights-Journeys the right fit? Learn what to evaluate before you decide.
Customer Engagement Customer Insights - Journeys (Marketing) Dynamics 365 Dynamics CRM Dynamics Marketing Marketing Automation Marketing Resource Mgmt (MRM) Sales & Marketing

AI Readiness Assessment

emfluence
A practical self-assessment to determine whether your CRM and marketing automation are truly ready to support intelligent execution.
Customer Engagement Dynamics 365 Dynamics CRM Dynamics Marketing Marketing Automation Marketing Resource Mgmt (MRM) Sales & Marketing

The AI Readiness Gap: Why CRM and Marketing Automation Must Work Together

emfluence
AI doesn’t fix broken data—this guide explains why CRM and marketing automation must work together before intelligence can deliver real value.
Customer Engagement Dynamics 365 Dynamics CRM Dynamics Marketing Marketing Automation Marketing Resource Mgmt (MRM) Sales & Marketing

Connecting Marketing Impact to Revenue Growth: Building a Modern Value Measurement Framework

Coffee + Dunn
A practical model that connects performance metrics across stages, departments, and systems
Customer Engagement Customer Insights - Journeys (Marketing) Dynamics 365 Marketing Automation Sales & Marketing
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Gaubert Oil: Reaping the Benefits of a Unified System with Microsoft Dynamics 365

Forvis Mazars
Gaubert Oil’s transition to Microsoft Dynamics 365 Marketing boosted productivity for employees.
Customer Engagement Customer Insights - Journeys (Marketing) Dynamics 365 Marketing Automation Oil Sales Sales & Marketing

Boosting ROI with Dynamics 365 CRM and Marketing Automation: A Case Study

emfluence
Discover how Tension Corporation transformed its sales and marketing process by integrating CRM and marketing automation for better lead management and efficiency.
Customer Engagement Dynamics 365 Marketing Automation Sales & Marketing
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The emfluence Marketing Platform for Microsoft Dynamics

The emfluence Marketing Platform is a marketing automation solution built to work hand-in-hand with Microsoft Dynamics 365...
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