Defining Your Customer Journey with Microsoft Dynamics CRM/CE

This workbook was designed with you, the busy modern marketer in mind. Guiding customers along a clearly defined route is no easy task. The path needs to be inspiring and thoughtful and while no two paths are alike, there are specific steps marketers can take to help make sure as many prospects complete the process as possible.

We designed this workbook to help you plan, create, facilitate, and analyze your customers' experience using Microsoft Dynamics. This six step process will help you ensure everyone in your organization understands your customers' progress along the route.