Boosting ROI with Dynamics 365 CRM and Marketing Automation: A Case Study
Tension Corporation modernized its sales and marketing strategy by integrating Microsoft Dynamics 365 CRM with the emfluence Marketing Platform. This shift replaced siloed spreadsheets with a streamlined system that enhances lead tracking, automates follow-ups, and improves visibility between marketing and sales. With automated workflows and contact scoring, Tension now nurtures leads more effectively and maximizes trade show investments.
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The emfluence Marketing Platform is a hybrid marketing automation solution for Microsoft Dynamics.