Depending on your line of business, the sales cycle can last months or years. It’s not always easy to nurture leads in an efficient, timely manner. That’s where a marketing automation platform like the emfluence Marketing Platform can really help. Using automated workflows to send your messages ensures that your leads are sent the most appropriate content for them, at exactly the right time, no matter where they are in the sales journey.
In this whitepaper, we define why the nurturing phase of a campaign can be so challenging and examine some best practices for conducting a successful automated email campaign.
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