Connecting Marketing Impact to Revenue Growth: Building a Modern Value Measurement Framework

CMOs and CROs are all too familiar with the pressure to quantify marketing’s contribution to growth. Yet, too often, measurement frameworks are fragmented, focused narrowly on channels (e.g., email clicks) or short- term results. To connect marketing impact to revenue growth, organizations must adopt a modern approach that combines strategic alignment, cross-functional collaboration, and technology-enabled insight. 

Enter the modern value measurement framework: a practical model that connects performance metrics across stages, departments, and systems to create a shared definition of success and accelerate commercial impact.