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ClickDimensions Updates Solution for Microsoft Dynamics CRM with Range of Enhancements

by Linda Rosencrance
Contributing Writer, MSDW
August 21 2012

ClickDimensions has released a new version of its email marketing and marketing automation solution for Microsoft Dynamics CRM with a focus on advanced marketing automation features designed with simplicity and ease of use.

The updated version of the solution includes:

  • Split (A/B) testing for emails
  • Guided landing page builder
  • Profile Management and dynamic subscription preferences
  • Dynamic nurture program builder

The company also remains on a growth trajectory.  According to their latest company newsletter, they've expanded their office spaces in Fargo, Tel Aviv, and their Atlanta headquarters.

As for the new features, the split testing feature lets marketers test two versions of an email with differences in subject line, "from" name/address and/or email template content, company officials said. The test is performed on a sample group of recipients. Once the test is finished, the system will automatically choose the winning email version to be sent out.

The guided landing page builder lets non-technical marketers who don't have corporate web site privileges, easily build landing pages that are hosted by ClickDimensions, officials said. The easy-to-use, wizard-driven interface, lets marketers build landing pages, complete with an embedded web forms, in minutes.

The Profile Management and dynamic subscription preferences feature lets marketers using ClickDimensions to enable their subscribers to see and update their contact information when they receive emails, according to officials. Additionally, if the subscriber sets a subscription list preferences in the subscription center, it will be visible to them on subsequent visits.

The nurture program builder has been updated so marketers can change nurture programs without disturbing the prospects that are already in the nurture ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.