Customer Engagement White Papers

Learn how to use your CRM to create a segmentation strategy that personalizes your messaging to each member of your marketing list

If you’re not already using Marketing Lists, these are especially effective when integrated into your marketing automation platform (like the emfluence Marketing Platform)

Want better insight into where you’re winning or losing your deals? Try leveraging the Competitors entity in Microsoft Dynamics 365

The out of the box configuration of the Account Entity in Microsoft Dynamics CRM has room for improvement when it comes to user experience

One of the many benefits Microsoft Dynamics offers marketers is the ability to map the customer journey.

How custom fields are created and how best to integrate them into your marketing automation platform

Equipping your company with the right marketing automation tools is a must in this day and age

When it comes to marketing, teams understand that underneath stunning graphics, clever copy, and attention-grabbing campaigns, the focus and drive rests on generating lead...

The decision to move mission-critical business applications to the Cloud is no longer a question of IF, but WHEN

Learn why it's so important to integrate your marketing automation platform with your Dynamics CRM