What the End of Third-Party Cookies Means for Your Digital Strategy
Third-party cookies have played an important role for advertising companies and marketers over the years, but their reign is coming to an end. For marketers, this is a call for a major shift in digital marketing strategy. As digital advertising options change, marketers will need to be prepared with new targeting options. That includes everything from re-evaluating your paid media strategy to doubling down on your email marketing efforts and everything in between.
Fortunately, the team at emfluence has put together a guide on how this change will impact everything from your digital advertising strategy (lots of changes here) to your email strategy (so much opportunity!).
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