Dynamics Marketing White Papers

This guide gives an insight into the B2B marketing landscape for 2023

Ensure your CRM system is funneling opportunity to your marketing automation platform with the data it needs to generate the most...

Six steps towards successfully defining your customer journey with Microsoft Dynamics

As the hospitality industry bounces back from major international market disruptions, businesses must invest in tools and infrastructure to take full advantage of positive...

Tracking and assigning values to prospect activity is just one small piece of the customer journey. Contact scoring has a place across the entire customer lifespan

Reap the many benefits of CRM and marketing automation working together to maximize ROI

A few ways marketers can capitalize on their CRM data to reap the benefits

Learn how to use your CRM to create a segmentation strategy that personalizes your messaging to each member of your marketing list

If you’re not already using Marketing Lists, these are especially effective when integrated into your marketing automation platform (like the emfluence Marketing Platform)

Want better insight into where you’re winning or losing your deals? Try leveraging the Competitors entity in Microsoft Dynamics 365