Dynamics Marketing White Papers

As the hospitality industry bounces back from major international market disruptions, businesses must invest in tools and infrastructure to take full advantage of positive...

Tracking and assigning values to prospect activity is just one small piece of the customer journey. Contact scoring has a place across the entire customer lifespan

Reap the many benefits of CRM and marketing automation working together to maximize ROI

A few ways marketers can capitalize on their CRM data to reap the benefits

Learn how to use your CRM to create a segmentation strategy that personalizes your messaging to each member of your marketing list

If you’re not already using Marketing Lists, these are especially effective when integrated into your marketing automation platform (like the emfluence Marketing Platform)

Want better insight into where you’re winning or losing your deals? Try leveraging the Competitors entity in Microsoft Dynamics 365

Making sense of the e-commerce revolution

The out of the box configuration of the Account Entity in Microsoft Dynamics CRM has room for improvement when it comes to user experience

One of the many benefits Microsoft Dynamics offers marketers is the ability to map the customer journey.