Using Multiple Lead or Scoring Models to Deliver the Right Message Across the Customer Journey

At a very basic level, prospects with high contact scores represent the hottest opportunities. But what about those contacts who are consistently engaged over long periods of time? If you have a second lead scoring model in place, one that looks at long-term engagement as opposed to near-term engagement, you can quickly analyze this information and set up appropriate marketing automation along the customer journey.
Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here
Learn more about us here
By clicking to download this piece of content, you acknowledge that MSDynamicsWorld.com may share your account information with emfluence, per our Terms and Conditions.