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Using Multiple Lead or Scoring Models to Deliver the Right Message Across the Customer Journey


At a very basic level, prospects with high contact scores represent the hottest opportunities.  But what about those contacts who are consistently engaged over long periods of time? If you have a second lead scoring model in place, one that looks at long-term engagement as opposed to near-term engagement, you can quickly analyze this information and set up appropriate marketing automation along the customer journey. 

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