Segmentation Strategies for Microsoft Dynamics and Marketing Automation

As you begin to think about the ways you can personalize your digital campaigns, your CRM system can help you put framework around what you can—and can’t—personalize. Personalization can refer to the timing, segmentation strategy, or data points within an email (among other things).

In this guide, we focus on how to use your CRM to create a segmentation strategy that personalizes your messaging to each member of your marketing list.