Microsoft Dynamics' Role in Mapping the Customer Journey

The customer journey can be defined as the steps a prospect might take on their way to becoming a paying customer. Understanding these steps can help you identify opportunities for email list segmentation, triggers for automation, and campaign ideas for lifecycle management. The basic principle of customer journey mapping is that all of your potential customers fall into specific buckets (or personas). So, if you know what makes those personas tick, you stand a much better opportunity of winning more sales.