Customer Engagement White Papers

Industry

Business Need

Using Your Dynamics and Marketing Automation Integration to Trigger Email Campaigns

published by

emfluence

Ensure your CRM system is funneling opportunity to your marketing automation platform with the data it needs to generate the most effective follow-up campaigns

Why Furniture Manufacturers Need CPQ

published by

Experlogix

Automating and expediting furniture configuration and manufacturing processes is helping the furniture industry evolve

Microsoft Dynamics & SMS/Text Messaging Platforms: 7 Things to Consider

published by

TrueDialog

It’s important to find a truly native integration in order to realize the full benefit of using SMS/texting

Defining Your Customer Journey with Microsoft Dynamics

published by

emfluence

Six steps towards successfully defining your customer journey with Microsoft Dynamics

The 7 Most Common Reasons Not to Invest in Better Document Automation Technology — and Why They’re Wrong

published by

Experlogix

No one needs to tell you that your business would benefit greatly by investing in document automation

Using Multiple Lead or Scoring Models to Deliver the Right Message Across the Customer Journey

published by

emfluence

Tracking and assigning values to prospect activity is just one small piece of the customer journey. Contact scoring has a place across the entire customer lifespan