Sales & Marketing White Papers

Bringing the Human Touch to Marketing Technology Service and Support

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Human customer support and services are essential for a marketer’s success
Customer Engagement Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Dynamics CRM Marketing Marketing Automation Marketing Resource Mgmt (MRM) Sales Sales & Marketing

How to Align IT and Marketing

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Why and how to bring these teams together
Customer Engagement Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Sales Sales & Marketing

Training Resource List for Microsoft Dynamics 365/CRM Users

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This guide includes resources for Dynamics 365, as well as CRM 2016, 2015 and 2013
Customer Engagement Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Marketing Automation Sales Sales & Marketing

2018 Digital Marketing Plans From the Leadership Perspective

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A special report conducted with 99 marketing decision makers
Customer Engagement Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Dynamics CRM Email Management Marketing Marketing Automation Marketing Resource Mgmt (MRM) Sales Sales & Marketing

7 Habits of Highly Successful Marketers

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What does it take to be successful in marketing?
Customer Engagement Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Dynamics CRM Marketing Marketing Automation Marketing Resource Mgmt (MRM) Sales Sales & Marketing

(Infographic) The Current B2B Social Media Marketing Landscape

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Here’s a look at the B2B social media landscape today
Customer Engagement Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Dynamics CRM Marketing Marketing Automation Sales Sales & Marketing Social Networks

How to Drive Microsoft Dynamics CRM/365 User Adoption with Marketing Automation

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Marketing automation isn’t just for marketing anymore
Customer Engagement Dynamics 365 Dynamics CRM Email Management Marketing Marketing Automation Sales Sales & Marketing

The 2017 State of B2B Email Marketing

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What strategies and tactics have had the greatest impact on B2B email marketing in 2017?
Customer Engagement Customer Relationship Mgmt Customer Service Customer Service Dynamics 365 Dynamics CRM Email Management Marketing Marketing Automation Sales Sales & Marketing

The B2B Marketer's Guide to Social Media Success

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If you are looking to up your B2B social media game, or even get started on social, this guide is for you
Customer Engagement Customer Relationship Mgmt Dynamics 365 Dynamics CRM Marketing Marketing Automation Sales Sales & Marketing

How Dynamics 365/CRM Users Can Grow Beyond Email Marketing with Marketing Automation

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Marketing automation is most responsible for improving revenue contribution
Customer Engagement Customer Relationship Mgmt Dynamics 365 Dynamics CRM Email Management Marketing Marketing Automation Sales Sales & Marketing