The Quick Guide to Email Subscription Management

Choice is a powerful thing. And with more control over how, when and why we engage with brands and make purchases, consumers today demand choices now more than ever. At the same time, a growing body of privacy and permission-based marketing regulations around the globe demand that organizations honor those choices. One way businesses can meet these demands is by providing options when it comes to their email communications, known as subscription management. In this quick guide, we will explore what subscription management is, why your organization should use it and how to best utilize it for compliance and customer satisfaction.