Marketing Resource Mgmt (MRM) White Papers

Explore data from over 260 participants, benchmarking and comparing your marketing and sales strategy, progress and future plans.

Using automated workflows to send your messages

Setting forth an agreed upon contact and lead scoring methodology is key for the implementation of a collaborative, cross discipline nurture program

Ensure your CRM system is funneling opportunity to your marketing automation platform with the data it needs to generate the most...

Six steps towards successfully defining your customer journey with Microsoft Dynamics

Tracking and assigning values to prospect activity is just one small piece of the customer journey. Contact scoring has a place across the entire customer lifespan

Reap the many benefits of CRM and marketing automation working together to maximize ROI

A few ways marketers can capitalize on their CRM data to reap the benefits

Learn how to use your CRM to create a segmentation strategy that personalizes your messaging to each member of your marketing list

If you’re not already using Marketing Lists, these are especially effective when integrated into your marketing automation platform (like the emfluence Marketing Platform)