Power Platform White Papers

See where your organization stands, and where AP is heading in future

Explore data from over 260 participants, benchmarking and comparing your marketing and sales strategy, progress and future plans.

Using automated workflows to send your messages

Setting forth an agreed upon contact and lead scoring methodology is key for the implementation of a collaborative, cross discipline nurture program

Ensure your CRM system is funneling opportunity to your marketing automation platform with the data it needs to generate the most...

Six steps towards successfully defining your customer journey with Microsoft Dynamics

As the hospitality industry bounces back from major international market disruptions, businesses must invest in tools and infrastructure to take full advantage of positive...

Understanding the value of shifting from expansion to transformation mode to enable long-term, sustainable growth

Tracking and assigning values to prospect activity is just one small piece of the customer journey. Contact scoring has a place across the entire customer lifespan

Reap the many benefits of CRM and marketing automation working together to maximize ROI