Rick currently leads a CRM and Sales Process Coaching Practice. He is an expert in Sales Productivity, Social Selling and CRM. Rick has been involved with the CRM Industry since 1991 as a Company Founder, Senior Executive, Reseller, Board Member, Educator,Consultant and Professional Speaker. He holds the Certified Sales Professional Designation and is the creator of the Full Contact Selling (FCS) Methodology.

Rick is a much sought after speaker and workshop leader drawing on his personal experience working with CRM and Sales Force Automation initiates. He has delivered his practical yet innovative messages on Improved Sales Performance to thousands of business professionals ranging from the SMB Marketplace to Major International Corporations. 

Rick also served on the Board of Directors for the Canadian Professional Sales Association www.cpsa.com (24,000 members). He served as the Association's Advisor on Technology and as the Vice-Chairman of the Sales Institute, the governing committee for the Certified Sales Professional (CSP) Designation in Canada