BC Insiders: What Top Partners Are Doing to Win—and Why It Matters

Gain real-world insights on how leading partners are driving growth, navigating change, and staying ahead in the Business Central ecosystem.

The Microsoft Business Central ecosystem is evolving rapidly. And with so much change, partners need to understand where to be focusing their efforts and when to be looking past the hype.

Join Rick McCutcheon, host of PartnerTalks, for a special edition of the AI SMB Partner Show featuring the BC Insiders—a roundtable of experienced Business Central experts who will share their front line experiences. This candid, unscripted conversation features will unpack what’s happening right now, from AI and Copilot to shifting buyer expectations and evolving partner business models.

In this session, we’ll explore:

• The current changes in the Business Central market
• How AI and Copilot are gaining traction, and where they may be falling short
• The evolution of the SMB buyer and its implications for partners
• The pressures on traditional partner models and emerging growth opportunities
• The strategies topper forming partners are employing to succeed in today’s market

Expect honest perspectives, practical insights, and diverse viewpoints as we dive into the realities of today’s Business Central landscape.

If you’re a Microsoft partner or a professional working in the SMB space, this is your opportunity to hear directly from those shaping the future of the Business Central ecosystem and to benchmark your approach against your peers.