Vertafore and Microsoft Extend Dynamics CRM Technology Capabilities for Insurance Producers

If your idea of insurance is century-old multiplex companies in downtown Hartford, Conn., guess again. Today, it is a highly competitive industry beset by startups and entrepreneurs, with a young and tech-hungry workforce, and clients whose expectations of service were shaped by Amazon and Uber.

Microsoft has partnered with Vertafore, an insurance technology provider, to provide an agency solution based on Dynamics CRM. Vertafore has announced the launch of Vertafore Agency SalesTrack, a solution built for independent insurance agents that integrates with Vertafore's Agency Managemet System AMS 360 to centralize customer information and increase visibility into the key performance indicators (KPIs) that impact insurance sales.

Vertafore's SVP of Agency and Carrier Solutions Greg Wright describes insurance as an industry of optimism, and one that recognizes that technology is its answer to growth. "When you talk to agency owners and employees and ask what they're excited about in the next year, the first thing they talk about is growing their businesses and how they can leverage technology to do that," says Wright.

An industry challenged by competitors, customers, even employees

"Vertafore's Agency SalesTrack solution addresses the key challenges insurance agents face today," said Tom Feher, US Financial Services Industry Director, Microsoft Corporation.

Those challenges are plentiful, but Vertafore believes that a specialized CRM system like SalesTrack empowers agents to adapt to changing customer expectations and compete in an increasingly digitized sales funnel.

Perhaps one of the most significant challenges is delays and mistakes caused by manual and multiple entry, cited by about 7 in 10 users of enterprise applications. The software streamlines and supports sales operations from the prospect stage to conversion ...