Are You Maximizing Your Downstream Data?

Consumer products manufacturers have had access to point-of-sale data from retailers for decades, but very few of them have figured out how to leverage it to their advantage. Defined by Supply Chain Insights LLC as "data that originates on the downstream or demand side of the supply chain," downstream data's biggest selling point is the fact that it offers immediate feedback regarding demand and buying patterns.


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About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at

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