Social selling: Microsoft Relationship Sales brings LinkedIn Sales Navigator to Dynamics 365/CRM

Yes, practically everybody in business knows LinkedIn; but many have not yet delved into LinkedIn Sales Navigator, the company's toolset that builds upon classic LinkedIn for "social selling."

Now that LinkedIn is part of Microsoft, Dynamics 365/CRM partners in particular should be taking note and assessing the value of the social network with their clients. Through the Microsoft Relationship Sales application, LinkedIn Sales Navigator integrates with Dynamics 365/CRM. When used together, Dynamics 365 users may find that LinkedIn becomes a platform to "leapfrog" the first introductory sales call and enter the second. LinkedIn Sales Navigator provides an introduction to the prospect, and arms the salesperson with knowledge of his or her requirements.

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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