Article

Why not for profits and membership organizations are choosing Dynamics 365

by Lisa Curry
Marketing Manager, Chorus, Chorus

Microsoft Dynamics 365 is used by many commercial organizations as their central CRM platform, and more charities and not for profits have been selecting it as their CRM software of choice. While there are also many bespoke charity CRM solutions on the market, there are several reasons why more charities are moving towards large-scale CRM platforms typically used by for-profit organisations. This article will look at the reasons why D365 is becoming more popular in the non-profit and membership sectors.

Progressive platform and roadmap

One of the key drivers that is moving non-profits towards D365 is the fact that it enjoys continual updates and improvements. Some charities have been stung in the past by adopting a niche solution and finding that it doesn't have regular updates or investment. Modern technology is rapidly improving, and being stuck on a slow-progressing platform means increased risk of lagging behind the modern standards that others are taking advantage of. This problem could result in a lack of aesthetic updates to the interface and user experience. Or, it could result in a failure to add capabilities that improve a business process.

Staying within the Microsoft stack

Many organizations are already using Office 365, especially charities, which benefit from greatly discounted licensing or even free versions. One of D365's greatest strength is its native integrations with the Office 365 applications that are already embedded into organizations such as Outlook and the Office suite. What's even better is that D365 is based on the same Microsoft user interface, which makes it more familiar to staff and easier to adopt.

A few of the benefits of the stack that charities find valuable are:

  • D365 can be integrated with SharePoint to provide improved storage options, allowing charities ...

    FREE Membership Required to View Full Content:

    Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
    Learn more about us here

    Get full access
Customer Relationship Mgmt Dynamics 365 Not For Profit
About Lisa Curry
I am Marketing Manager at Chorus, a UK Microsoft Gold Partner specialising in Microsoft Dynamics 365. I've been working with Dynamics 365 for over 7 years (as a partner and an end user) with a particular interest in business benefits, user experience and marketing functionality.
More about Lisa Curry