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NRF's Big Show 2024: Microsoft urges retailers to look for high-impact AI scenarios

by Jason Gumpert

Microsoft will launch two new Copilot templates and a new Fabric solution for retailers that will aim to encourage them to explore industry-specific scenarios with the company’s AI and new data unification tools.

“It has been a year of two halves,” Microsoft CVP Shelley Bransten told an audience at the NRF 2024 Big Show. In the first half of 2023, retailers began to see the possibilities of generative AI, she said. But by the second half of the year Microsoft observed that customers in the retail space were already winnowing down hundreds of potential use cases to just a handful of the most promising opportunities.

Now that retailers are focusing more on how to bring AI into their toolboxes, Bransten believes the industry is “normalizing on a few high-impact use cases” in areas like personalization, e-commerce experiences, and supply chain intelligence. Microsoft will provide AI services for both natural language-based generative use cases and for use cases that require a “reasoning engine” to work over an organization’s data providing new ways to answer questions.

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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Submitted by peacesun peacesun on Sun, 01/21/2024 - 23:18 Permalink

With the advent of social, mobile, and cloud technologies, there has been a significant shift in AI.

@eggy car