Multichannel Customer Service: Why Companies Choose Microsoft Parature

August 6 2015

Consumers regularly use multiple channels when interacting with a brand or organization for customer-related questions and issues - any combination of phone, website, mobile apps, social media, live chat and more. Microsoft recently reported their findings on the changing use of various support channels by customers in their 2015 U.S. State of Multichannel Customer Service Report (download required).

About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

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