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Major Retail Services Company Replaces GoldMine Software with Dynamics CRM

by Jason Gumpert

AccesVia, a leading developer of in-store signage, labels, and e-commerce applications for retailers, has decided to switch to Microsoft Dynamics CRM 3.0 to integrate all its internal data and processes, Microsoft announced.

AccessVia is adopting the Microsoft customer relationship management (CRM) technology to replace its previous system, based on GoldMine software for CRM, an in-house time-tracking application,and flat files for sales processes.

AccessVia, based in Seattle, provides comprehensive communications services that help retailers connect with their customers, including systems, software, consulting, training, hosting and support.

It's been faced with the challenges presented by three separate internal IT systems for customer relations, time tracking and sales. Forecasting and planning were suffering, and the company had outgrown its current software.

According to Microsoft, AccessVia examined offerings from FrontRange Solutions USA Inc., Inc. and SugarCRM Inc., before selecting Microsoft Dynamics CRM.
"Microsoft Dynamics CRM covered all of the bases that AccessVia required and is built on technologies that we currently use, including Microsoft Internet Information Services and SQL Server," said Scott Hunter, systems administrator for AccessVia.

"The integration with Microsoft Outlook was critical, as well as the different options for connectivity, including browser access, the mobile client and offline options. With Microsoft Dynamics CRM, we were able to consolidate several internal processes and tools into a single, easy-to-use offering that brought the whole company onto the same page."

AccessVia called on Microsoft Gold Certified Partner Madrona Solutions Group, based in Seattle, to implement the Microsoft solution, including software installation, data migration and customization, while a cross-functional AccessVia team helped in mapping the system to the company's business processes.

AccessVia reports that the Dynamics CRM package has already improved filtering and reporting "by tenfold" over its ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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