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Convergence 2015 Notebook: Future of SMB presence; Courting marketers; Eye on the competition; Fruit kebab sponsorships

by Jason Gumpert

2015 is a year of transition for Convergence as Microsoft opens up the event's scope and leaves the door open to even more changes in the future. While the event will still offer hundreds of Dynamics ERP and CRM sessions, it will also feature speakers from other parts of Microsoft

Fruit kebab - your logo here at Convergence?
Your logo here?

Let's examine some of the developments and trends worth watching next week in Atlanta at Convergence 2015. (What will you be watching for? Let us know in the comments!)

2015: The end of SMBs at Convergence?

2015 could be the last year for Convergence as a Microsoft event that focuses (relatively) equally on all the Dynamics ERP products. It's widely believed that Convergence is evolving into a broader Microsoft business event aimed at "decision makers" in the enterprise space.

Microsoft gave strong indications last month that they are enthusiastic about the SMB space and its role at Convergence in the future. By contrast, multiple sources tell us of Microsoft employees spreading the word to partners and other stakeholders privately that Dynamics NAV and GP (and presumably SL) will have a much smaller presence at Convergence starting in 2016. They say Microsoft intends to focus their FY2016 GP and NAV conference efforts (and budgets) toward other events like the GPUG and NAVUG Summits, NAV Directions, and GP reImagine.

If this change is in fact happening, some key event metrics of Convergence 2014 could help explain it. Dynamics GP and NAV ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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