Bridget

McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at bridgetmc@earthlink.net.

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Articles

2013 BI Trends: Microsoft Dynamics Users Weigh Range of Options

by Bridget McCrea
Microsoft Dynamics users leverage the tech tools in an attempt to harness the continually evolving concept of business intelligence.
BI and Reporting Business Central Data Warehousing Dynamics 365 Dynamics AX Dynamics CRM Dynamics GP Dynamics NAV Dynamics SL KPIs

How Far Can Microsoft Take Dynamics AX in Supply Chain Execution This Year?

by Bridget McCrea
Dynamics AX’s 2013 updates promise improved warehousing and transportation capabilities, something they'll need more of to stay competitive
AX 2012 R2 Convergence 2013 Distribution Dynamics AX Manufacturing Supply Chain Execution Supply Chain Management Transportation Transportation Management Warehouse Management

Leveraging Predictive Analytics in the Supply Chain: Pairing Best of Breed and ERP

by Bridget McCrea
Why companies should let the right data do the talking when it comes to predictive supply chain analytics.
BI and Reporting Business Central Demand Planning Distribution Distribution Dynamics 365 Dynamics AX Dynamics GP Dynamics NAV Forecasting Freight Management Inventory Management

Marketing Resource Management Roundup: Gemini, MarketingPilot, Strategic Competencies

by Bridget McCrea
Reviewing Microsoft's MRM outlook with Dynamics CRM Gemini and beyond
Convergence 2013 Customer Engagement Dynamics 365 Dynamics CRM Gemini Marketing Marketing Automation Marketing Resource Mgmt (MRM)

Microsoft Dynamics AX Team Unveils 2013 Feature Packs for Warehouse, Transportation, Mobility

by Bridget McCrea
2014 major release planned, with efforts toward more regular release cadence
AX 2012 AX 2012 R2 Budgeting Convergence 2013 Demand Planning Dynamics AX Power Automate RFID Warehouse Management

Layering S&OP on Top of ERP: Options that Bring Data into View

by Bridget McCrea
How to leverage your existing ERP to improve global visibility across the sales and operations planning process.
Business Central Data Management Dynamics 365 Dynamics AX Dynamics GP Dynamics NAV Dynamics SL Sales & Ops Planning

The Five Faces of Marketing Resource Management

by Bridget McCrea
Gartner analyst discusses aligning business opportunities with the five core competencies of MRM
Content Management Customer Engagement Dynamics 365 Dynamics CRM Financial Management Knowledge Management Marketing Marketing Automation Marketing Resource Mgmt (MRM) MarketingPilot

6 Technologies for a Competitive Advantage in 2013: Can Microsoft Dynamics Users Capitalize?

by Bridget McCrea
New research outlines the six technologies that will help companies get ahead in today’s competitive business environment
BI and Reporting Big Data Business Central Data Warehousing Dynamics 365 Dynamics AX Dynamics CRM Dynamics GP Dynamics NAV Dynamics SL Mobile Applications Social Networks

Speaking Up For Microsoft’s HCM Efforts: The ISV Opportunity to Enrich Dynamics AX

by Bridget McCrea
A Microsoft partner defends the vendor’s progress in the human capital management sector, thanks to a motivated ISV sector
AX 2012 Dynamics AX HR Management

Are You Ready to Add Integrated Marketing Management to Microsoft Dynamics CRM?

by Bridget McCrea
With the Gemini release right around the corner, now is the time to start thinking about Microsoft Dynamics CRM’s new integrated marketing management capabilities.
Convergence 2013 Customer Engagement Dynamics 365 Dynamics CRM Gemini Marketing Marketing Resource Mgmt (MRM) MarketingPilot Sales Sales & Marketing