For Memphis Grizzlies, Microsoft Dynamics CRM improves customer experience from ticketing to final buzzer

March 20 2015

Memphis Grizzlies

Intent on improving its existing customer management, sales, and marketing practices, the NBA's Memphis Grizzlies selected Microsoft Dynamics CRM Online to help it better manage customer relationships and other marketing tasks. Working with Green Beacon Solutions of Newton, Mass., the team installed a Sports CRM platform that directly integrates with its TicketMaster

About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at

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