Faced with rapid changes and uncertainty, the potential challenges and opportunities of e-commerce investment can seem daunting. Companies starting on an e-commerce journey need to be able to support customer insights, a real-time AI orchestrated journey, intelligent search, and discovery, connected e-commerce, and omni channel options.
By its very nature, retail operations need to be lean and adaptive. But these qualities come with consequences for the application implementation life cycle. A “just-in-time” approach to software implementation in the old on-premises world meant scrambling to catch up and hastily implementing systems without a well-thought-out plan. The good news is that Microsoft offers a great customer experience platform, with offerings like Dynamics 365 Commerce.
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