The Critical Importance of Integrated Marketing Technology and CRM for IT and Marketing Teams

There is a significant difference between a marketing solution that is merely integrated with and one that is natively built within Microsoft Dynamics. These differences in architecture make for vast differences in results. This can have a tremendous impact on entire organizations, but particularly for IT and marketing departments, as they have direct roles in implementing, maintaining and using the solution. In this white paper, we explore why native integration between MarTech and CRM is so critical for IT and marketing teams today and why it should move to the forefront of buying process considerations.