Use Organizational Change Management (OCM) To Spur Adoption of Microsoft Dynamics CRM

For most companies, implementing and deploying a solution like Microsoft Dynamics CRM is the easy part. The difficulty comes in convincing users to take advantage of it.

One way to improve user adoption of Dynamics CRM is by employing the principles of organizational change management (OCM), said John Long, Dynamics CRM practice lead at Emtec, during a recent webcast, which is now available on demand.

OCM is the process of planning and designing a solution by first focusing on the overall business impact in such a way as to minimize employee resistance and cost while simultaneously maximizing the effectiveness of the change effort, Long said.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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