Use Organizational Change Management (OCM) To Spur Adoption of Microsoft Dynamics CRM
For most companies, implementing and deploying a solution like Microsoft Dynamics CRM is the easy part. The difficulty comes in convincing users to take advantage of it.
One way to improve user adoption of Dynamics CRM is by employing the principles of organizational change management (OCM), said John Long, Dynamics CRM practice lead at Emtec, during a recent MSDynamicsWorld.com webcast, which is now available on demand.
OCM is the process of planning and designing a solution by first focusing on the overall business impact in such a way as to minimize employee resistance and cost while simultaneously maximizing the effectiveness of the change effort, Long said.