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Resco to Acquire CWR Mobility’s Assets, Consolidating Microsoft Dynamics CRM Mobility Space

by Dann Anthony Maurno
Assistant Editor, MSDW

Resco, the Slovak provider of the Resco Mobile CRM client for Microsoft Dynamics CRM, has announced it will acquire CWR Mobility's mobile CRM assets.

The acquisition merges the first and second most significant mobile client ISVs for Dynamics CRM, leaving one de facto provider besides Microsoft. Resco COO Ivan Stano has no doubts about which company was first and which was second: "I believe the acquisition makes super clear who the market leader is and also about our position within the Microsoft Dynamics CRM ecosystem. We're now absolute market leader and what's more important on a truly global scale."

Resco will take ownership of the entire CWR mobile CRM portfolio including its technology, customers (with reportedly 11,000 users), partner activities and responsibilities. Once the acquisition is finalized, Resco's customer base will climb to over 1,500 businesses and close to almost 70,000 mobile users, says the company. "That's a fantastic pool of innovative companies that understand how mobile technologies add value to their business and make the people's job easy," says Stano.

CWR Mobility's team will transform to an IT services company and will continue to operate as an independent company. Their primary focus will be the implementation of mobile technologies, and says Stano "I see them as a vital Resco partner in the future, especially given their experience, know-how and skills."

The end of a "healthy competition": one mobile CRM offering or two?

In its statement on the acquisition, Resco described an atmosphere of "healthy competition" with CWR Mobility, calling it "the company we looked up to" in mobile CRM.

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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).