New Microsoft Study Quantifies Costs, Risks, and Benefits of Dynamics CRM 2011 Implementation

Microsoft has released the results of a new study it commissioned that, it says, demonstrates measurable ROI and productivity benefits from an investment in Dynamics CRM 2011. 

The study, based on interviews with Dynamics CRM 2011 customers hand-picked by Microsoft who primarily had no CRM or were replacing legacy or homegrown systems, concludes that a 2,000-employee organization (based on several interview subjects) with an initial deployment of 50 users on Dynamics CRM Online would experience a three-year, risk-adjusted ROI of 243 percent over a payback period of 4.1 months.


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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