Microsoft Looks To Boost Dynamics CRM Adoption with Gamification Acquisition, FantasySalesTeam

FantasySalesTeamMicrosoft announced it has acquired Incent Games LLC, the developer and owner of gamification platform FantasySalesTeam. The move will add tools that Microsoft expects will boost adoption of CRM solutions.

Integration of FantasySalesTeam with Dynamics CRM will arrive "in the coming months," according to Dynamics CRMCVP Bob Stutz in a blog post announcing the acquisition.

Stutz points to the product's ability to blend typical gamification concepts with fantasy sports themes for sales settings. He explains:


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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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