The Power of Integrated CRM and ERP: How Microsoft Dynamics Customers Benefit from Smart Selection

Integrated CRM & ERP 

Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) are not mutually exclusive. Historically, CRM was considered a front office solution and ERP a back office one: The former used mainly by sales and marketing staff, whilst the latter, locked away in the dusty back office, accessed by only a few privileged finance users or senior operational managers. However, things are changing and the line between the two has narrowed. Companies can now share data seamlessly between the two systems, giving businesses a unique advantage they never had before.


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About Justin Bown

Justin has over 15 years' experience in the IT industry working with small medium sized and enterprise clients, with a consultative approach, to better understand requirements and deliver appropriate, scalable and cost reducing business solutions. He's been working with Microsoft Dynamics ERP and CRM since 1997, but has a real passion for CRM and the benefits it can provide. In 2006 Justin set up his own Microsoft partnership specialising in CRM and GP before joining Advantage in 2014 to grow and build the CRM and BI Business Unit.


About Advantage Business Systems Ltd

Advantage Business Systems are a leading Microsoft Gold ERP partner with over 15 years' experience providing ERP, CRM and BI solutions and IT support services to businesses throughout the UK. We specialise in the consultancy, implementation and support of Microsoft Dynamics GP, Microsoft Dynamics NAV, Microsoft Dynamics CRM and third party Business Intelligence systems.

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