Skip to main content

Internet of Things, in context: How Microsoft plans to align the Azure IoT Suite with Dynamics CRM and ERP

by Jason Gumpert

With its announcement of the Azure IoT Suite at Convergence 2015, Microsoft clarified its plans to bring together a series of Azure-based services that will "converge an organization's assets, data and processes with people and business systems."

Rockwell Automation uses Azure IoT services
Rockwell Automation  uses Azure IoT services (Source video)

For a more Dynamics-centric view on why Microsoft's IoT efforts (and other manufacturing and distribution investments) matter, we spoke with MBS global industry director Colin Masson, who contends there is a clear place for Dynamics CRM and ERP in the realm of Azure IoT.

The focus at Microsoft today is around "systems of intelligence," Masson says. It is a concept that, while based on IoT, better envisions solutions that weave together sales, service, marketing, manufacturing, supply chain, and R&D.

Colin Masson, MBS Global Industry Director

"You can use smart, connected products to bust silos," he says. "[In] a lot of manufacturing organizations, maintenance and production don't collaborate that effectively, let alone manufacturing having visibility into campaigns you're going to run or engineering getting feedback from marketing on how customers are using the product or how the design [is working]."

Customer experience in manufacturing - especially outside of consumer products - is usually about the service experience, the post-sale interactions. Due to the structure of supply ...

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

More about Jason Gumpert