Can Microsoft Dynamics SMB Partners Thrive in a Cloud Ecosystem? A New Effort To Uncover the Truth

As demand for cloud-based ERP solutions grows and software vendors transform their channel programs to deliver them, traditional ERP value-added resellers (VARs) face a growing list of risks and challenges.

Microsoft has historically depended on Value Added Resellers (VARs) to sell, implement and configure the Dynamics ERP and CRM products. But as the company now accelerates its efforts to make its ERP solutions work better as cloud apps, VARs must deal with rapid changes and ask important questions - questions that few people are discussing but every VAR, ISV and customer wants answers to. A new survey, created by full-service cloud provider RoseASP, takes aim at some of the thorniest of these issues and risks in hopes of mapping the real impact that the cloud is having on the Dynamics partner channel. It will address questions like:

• How does the cloud impact partner profits, implementation proposals and the on-going need for differentiation through IP?
• How will Microsoft Dynamics partners continue to meet increasing demand for cloud?
• Are they looking within the channel, outside of it or developing solutions internally to satisfy their customers' cloud needs?
• Will Dynamics 365 be the ultimate game-changer?

The results will be shared by the RoseASP team at upcoming Dynamics-focused events including NAV Directions North America and reIMAGINE's CEO Summit, as well as here on MSDW. The results of the survey could shed light on one ...