Skip to main content

Inspire 2017: Re-formulated programs aim to accelerate Microsoft cloud business

by Dann Anthony Maurno
Assistant Editor, MSDW
July 10 2017

Microsoft is pledging this week at Inspire 2017 to make a transition from a "partner led" organization to one that is "partner first." And with the re-organization that preceded the event, the company is also showing it is transitioning the way Microsoft solutions will compete in the marketplace.

As Inspire begins, the company has noted a range of stats to underscore partners' importance to Microsoft in fiscal 2018, among them:

  • That 30% of partners have joined network in the last 12 months
  • Microsoft has more cloud partners than AWS, Google, and Salesforce combined
  • That more than 64,000 cloud partners exist globally
  • 95% of commercial revenue comes from partners
  • Partners receive 19% higher margins than the next closest competitor

Microsoft is embarking on an effort to reform its partner strategy by bringing partner-facing roles under one organization, a move that the company hopes will improve both partner and customer satisfaction.

ISV Cloud Embed, and a co-sell investment

Microsoft has launched its "ISV Cloud Embed" program, aiming to boost partner usage of Dynamics 365, PowerApps, Power BI, and Flow in third party business applications. The company promises that the platform will lower partner development overhead and costs, tiered go-to-market support and the opportunity to showcase apps through Microsoft AppSource.

Microsoft Business Applications & Industry General Manager Alysa Taylor describes the Embed program as enabling partners to "take [Flow, PowerApps, Power BI, and Dynamics 365] and make them building blocks for the ISV ecosystem; they can take sales automation, finance, and operations or our service line, and build unique IP on top of those building blocks and distribute and provision their IP out through cloud service provider network."

<... class="become-member ms-auto me-auto">

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).