Microsoft announced the Microsoft Customer Experience Platform this week, a collection of existing and new capabilities that the company says will help organizations better understand their customers, optimize content delivery, and "orchestrate" great customer experiences.

The Customer Experience Platform is not the Microsoft business applications team's full set of CRM-related Dynamics 365 applications. Instead, the offering centers on use cases that can be addressed by bringing together capabilities of D365 Marketing, D365 Customer insights, and D365 Commerce, along with Microsoft Advertising, e-commerce advertising platform PromoteIQ, and behavior analytics tool Clarity. The platform also adds new capabilities built with Azure data services like Synapse and Purview.

Customer Experience Platform aims to offer personalization that also tracks and honors consumer data privacy and consent. Some of the benefits, according to a new blog post from Microsoft CVPs Alysa Taylor and Rik van der Kooi, include: