How the Oklahoma City Thunder are getting closer to fans with Microsoft Dynamics CRM
In 2008, when the Oklahoma City Thunder began building its NBA franchise, it wasn't just about building a great basketball team - it was also about generating and maintaining fan loyalty.
To that end, the team deployed Microsoft Dynamics CRM for sales and service to help personalize the fan experience and manage all aspects of fan satisfaction.
The OKC Thunder and their fans at a game (Source)
"Everything we do is about trying to create a genuine and meaningful relationship with our fans," says Scott Loft, vice president of Ticket Sales, Retention and Database Operations for Oklahoma City Thunder.