How the Oklahoma City Thunder are getting closer to fans with Microsoft Dynamics CRM

In 2008, when the Oklahoma City Thunder began building its NBA franchise, it wasn't just about building a great basketball team - it was also about generating and maintaining fan loyalty.

To that end, the team deployed Microsoft Dynamics CRM for sales and service to help personalize the fan experience and manage all aspects of fan satisfaction.

Oklahoma City ThunderThe OKC Thunder and their fans at a game (Source)

"Everything we do is about trying to create a genuine and meaningful relationship with our fans," says Scott Loft, vice president of Ticket Sales, Retention and Database Operations for Oklahoma City Thunder.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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