Embracing a CRM Initiative in Banking, Financial Services, and Insurance (BFSI)
July 19 2016
Customer relationship management (CRM) is one of the most important phrases in the banking, financial services, and insurance (BFSI) industry - or at least it should be.
In today's financial world CRM should be linked with the following mission: "Gain a competitive advantage by identifying, attracting, and retaining profitable clients."
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