Changing the Game: Is Play Profitable for Microsoft Dynamics CRM?

"Gamification" is the latest CRM trend, but does having more fun at work really lead to greater ROI?

Customer relationship management (CRM) systems are hot commodities. Small, midsize and enterprise businesses alike now need a solution in place to compete - "interruption based" sales no longer generate the same kind of revenues and consumers demand a far more personalized experience. Despite advancements in software and legacy integration, however, many companies suffer the problem: employees don't like CRM solutions and do everything they can to avoid them.

Not Working as Intended


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About Doug Bonderud

A freelance writer since 2009, I have a particular passion for technology and its impact on our daily lives. As an evolving resource, technology changes us as much as we inform its development, providing fertile ground for thought.

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