Article

Building The Case For ERP And E-Commerce Integration: More Than Meets The Eye

by Vishnu Modi
VP Marketing, i95Dev

More often than not, businesses perceive ERP and e-commerce integration as an IT and Operations project. But nothing could be further from the truth. While integration usually begins as an exercise to address the IT and operational challenges of data transfers between two systems, integration has far reaching benefits that should not be underestimated.

To help integration advocates drive this point to the stakeholders in their organization, we will examine how ERP and e-commerce integration can have an organization-wide impact on a business. Read on to understand how ERP and e-commerce integration impacts departments across the entire value chain.

Sales: Integration makes it easy to adapt and serve new markets and customers

The ability of a business to reach out and serve to a wider audience successfully, either by increasing market share or by expanding to new geographies, rests on a business's ability to scale (infrastructure, marketing, resources, budget, etc.). Often, businesses fail in their efforts to scale and expand because of the time and effort involved in the exercise.

The same is true for businesses selling online. With e-commerce (where you take orders) and ERP (where the orders are fulfilled) systems working in isolation, the growth of a business is limited by the number of orders they can manually transfer from e-commerce to ERP. If they have to scale and accept more orders, they have to then add more resources to transfer information between the two systems (a process which is both cost intensive and prone to errors).

Integration can help businesses break this barrier by automating the information flow between the two systems. Once the integration is in place, businesses can add more customers, expand to various geographies, etc. without worrying about order fulfillment.

Marketing: ...

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About Vishnu Modi

Vishnu Modi is the vice president of marketing at i95Dev, where he is responsible for developing and implementing company's marketing strategy. Vishnu has an Undergraduate Degree in Computer Science and a Graduation Degree in Marketing.

For more benefits of ERP and e-commerce integration, read our e-book 18 Crucial Reasons You Should Integrate ERP & eCommerce.

About i95Dev:

i95Dev's E-Commerce Growth Engine seamlessly integrates multichannel e-commerce with Microsoft Dynamics GP, NAV and AX. It is a feature-rich application suite built on the open source Magento platform that enables Retailers, Manufacturers and Distributors to maximize their online sales and service. In both B2B and B2C scenarios, the E-Commerce Growth Engine opens up a world of opportunities for your company online by enabling real-time access to 1,000′s of third party systems, tools and applications including Multiple Web, Mobile & Facebook stores and Third-party marketplaces, such as Amazon & eBay, in more than 60 languages.

More about Vishnu Modi