Boston Red Sox Implement New XRM Solution to Consolidate, Improve Visibility of Data

Originally posted to Flickr by Jared Vincent

Green Beacon Solutions announced it has completed an implementation of Microsoft Dynamics CRM for the Boston Red Sox. The Red Sox are using Green Beacon's sports marketing xRM solution, Sports CRM, with the goals of increasing targeted customer interactions, managing opportunities, and improving customer service at Boston's Fenway Park.

The project integrated information from various sources, including the Red Sox ticketing system into the solution so the team could get access to critical business development data in real time.


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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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