24 Hour Fitness to deploy Microsoft Dynamics 365 for Sales with Adobe Experience Cloud

24 Hour Fitness, a major U.S. fitness chain, in partnership with Microsoft and Adobe, announced that it will be deploying Microsoft Dynamics 365 and Adobe Experience Cloud. The deployment encompasses 420 fitness club locations nationwide, with the goal of offering more unified and personalized experiences for members. 24 Hour Fitness wants to provide a combined view of guests, members, performance, and messaging for its different business units. The dual implementation of both Microsoft and Adobe is intended to achieve these goals and boost outreach, security, and scalability through AI and machine learning capabilities.

Previously, 24 Hour Fitness leveraged Adobe Campaign for SMS, emailing, and mobile push messaging, as well as Adobe Target for cross-channel personalization. By integrating with Dynamics 365 for Sales, 24 Hour Fitness plans to leverage sales data to offer customized recommendations targeted on the basis of geography, interests or loyalty. Additionally, the company intends to provide its 24GO custom coaching platform, underpinned by Adobe Experience Manager in combination with Dynamics 365 to manage content in the form of at-home workouts, class scheduling, and custom workouts.

"Whether it be email communications with a member, a mobile push notification or an SMS communication, we make sure that all our channels are in sync with what the needs of that individual are. It's about giving every one of our members and guests a better and more personalized experience - and ultimately the results they desire," said Tom Lapcevic, executive vice president and chief marketing officer for 24 Hour Fitness, in a statement.

The 24 Hour Fitness deployment announcement comes a month after Adobe Summit 2018. At the conference Microsoft and Adobe announced new integrations ...