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When: March 5th, 2011, 12pm - 1:30pm EST (Add to my calendar)
Trainers: Adam Berezin, Jason Gumpert, Mike Holland
Cost: $149

Space for this course is limited! Sign up early to take advantage of the bonus offer.

Register Here

For Dynamics ISVs, having a presence on social media sites, can provide important feedback on the market’s preferences. But a social presence may not equate with thought leadership. Smart investments in online marketing must also give you measurable ways to generate awareness, deliver a powerful message, and generate sales leads.

Join us for a fresh look at how successful Dynamics ISVs are using online marketing tools to achieve two key goals:

1. Create the right content to engage the marketplace and create thought leadership;
2. Identify investments that will generate measurable, sustainable marketing and sales benefits.

The session will include these topics:

• How to maximize usage of marketing content for ongoing online lead generation
• An examination of different types of real online lead data you should be gathering from Dynamics customers and VARs
• Simple, effective techniques to write online marketing copy that gets results
• Overlooked techniques essential to develop and utilize an integrated online marketing campaign
• A case study on using thought leadership content that gets noticed by your target audience

BONUS OFFER – Want a fresh new opinion on a piece of your marketing content? The first 12 registered attendees for this session are eligible for a free 30 minute private consultation (after the session) aimed at boosting the effectiveness of a piece of their marketing material such as a white paper, webinar promotional email, or article for an industry publication. And if you’re feeling brave, let us know ahead of time whether we can consider using your content as teaching material in front of the group – an opportunity for you to get even more valuable input from the other marketers in attendance.

Register Here

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Michael Holland

mholland@dynamicspartnerplus.com

+1 954.559.1934

Michael Holland founded our parent company, Management Advisory Systems, Corp. in 1993 with a group of former “Big Six” managers and industry experts. He has managed and participated in several hundred business based technology projects over the past twenty years. He has successfully designed, sold and executed management consulting, growth management and technology consulting projects for clients ranging from multinational enterprises to mid-size organizations.

Prior to founding MAS, Mr. Holland worked for Arthur Andersen and PriceWaterhouse/Coopers as a project manager and practice director responsible for establishing and building consulting practices for several offices throughout the United States.

Mike also developed and conducted business and technology training courses that have been attended by over 1000 Fortune 500 executives.

Recently, in response to growing Microsoft partner demand, Mike co-founded the Dynamics Partner Plus program with Trinh Abrell after having established and managed a successful Microsoft partnership. His current management team has been successful in applying the thousands of “lessons learned” from the consulting practice to the specific and unique requirements of growing a Microsoft partnerships.

Linda Warner

lwarner@dynamicspartnerplus.com

+1 701.261.2387

Linda Warner has more than 23 years of experience in the technology industry. Warner began her career in the business software application market at Great Plains Software in 1987. In 2001, while Warner was the Microsoft Strategic Alliance Manager for Great Plains Software, Microsoft acquired the company. Warner continued her career with Microsoft until July, 2010, holding various positions in sales, marketing, partner recruitment, business development and strategic partner management.

Warner is currently Senior Vice President, Partner Development at Dynamics Partner Plus and resides in Fargo, ND.

Adam Berezin

aberezin@msdynamicsworld.com

+1 508.259.9143

Adam Berezin is the co-founder and Chief Executive Officer of GuidePoint Media, owner of MSDynamicsWorld.com. Adam is responsible for the strategic direction of the company, including development of ISV marketing solutions and leading sales and business development efforts. Prior to co-founding GuidePoint Media in 2007, Adam was responsible for global business development at Wellesley Information Services, a leading publisher of SAP technical journals, magazines, newsletters and conferences for professional. Adam has also held senior sales positions at International Data Corporation (IDC) and Lightship Telecommunications.

Jason Gumpert

jgumpert@msdynamicsworld.com

Jason Gumpert is the co-founder and COO of GuidePoint Media, owner and operator of MSDynamicsWorld.com. Jason is responsible for providing the strategic direction for marketing programs, information technology initiatives, as well as editorial activities. Prior to co-founding GuidePoint Media in 2007, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), a leading maker of product lifecycle management (PLM), mechanical computer-aided design, manufacturing, and engineering software. He has trained distant clients to implement complex software packages, managed groups of software developers in India, and has done numerous sales presentations to corporate prospects. Jason has also held consulting positions at CSC Consulting and Monitor Group.

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When: February 25th, 2011, 12pm - 1:30pm EST (Add to my calendar)
Trainers: Mike Holland, Linda Warner, Adam Berezin
Cost: $149

Space for this course is limited! Sign up early to take advantage of the bonus offer.

Register Here

One of the most important yet overlooked aspects of growing your business is the development of executable marketing plans and campaigns. Most organizations prepare an annual marketing plan that sits “on the shelf” for the remainder of the year. During our Online Learning Session we will show you how to address the following:

• The foundation for successful growth and building a sustainable pipeline is the development of a realistic marketing plan with realistic goals and objectives.
• Once the plan is developed it is critical to track activities against plan, costs against budget and most importantly, leads that are generated.
• Forget about 100+ page textbook plans. You need to develop plans that are understood by everyone in the organization and easily executed with the appropriate resources assigned to the measurable tasks.
• Executing the plans and related campaigns while measuring the results on a daily and weekly basis will provide your organization with the best possible chances for turning your competitive edge into realistic opportunities.

Join us for a 90 minute Online Learning Session that will get your marketing planning on track!

Deliverables include a Marketing Calculator and a Marketing Plan Template you can leverage for your own business!

Register Here

MSDynamicsWorld.com, in partnership with Dynamics Partner Plus, is pleased to offer a new online training series designed specifically for educating Microsoft Dynamics ISV Partners on the latest in marketing and sales strategies and techniques that drive more sales in the Dynamics marketplace.

Attend one or more of our 90 minute sessions to gain new insight into the latest thinking on topics ranging from developing your Microsoft marketing plan to sales forecasting to online marketing tactics. Learn from case studies of successful Dynamics partners who have observed measurable performance benefits using the latest proven techniques. Review real marketing collateral and hear practical advice on steps that can improve your marketing and sales performance now!